At BEAUTY DÜSSELDORF from 31 March to 2 April 2023 the whole world of service cosmetics will meet to find information and exchange on new treatments, products, care concepts, trends and innovations. Experts and professionals from the Cosmetics, Nail, Foot as well as Wellness & Spa fields can look forward to a high-class trade fair with a diverse programme and active togetherness in an exclusive atmosphere. The exhibition segments Foot as well as Wellness & Spa (Hall 9), Cosmetics ordering area (Hall 10), Cosmetics direct (direct sales area) (Hall 11), Nail (Hall 12) and Accessoires & Bijouterie (Hall 12) will provide a comprehensive and optimal market overview.
“BEAUTY DÜSSELDORF is the undisputed market leader in terms of business, quality and ambience due to its unique concept combining information, continuous education and entertainment. Jointly with our partners, however, we would also like to continuously develop the trade fair further and have several interesting new formats in planning. Here knowledge transfer is a topic earmarked to play a bigger role,” says Hannes Niemann, Director of BEAUTY. A special hallmark of the Düsseldorf event has been and will be the excellent and hands-on expert and continuous education programme. Here, expertise at the highest level is conveyed in a compact and informative format at no charge and many tips and ideas for daily work are shared.
Spurred on by increasing digitalisation more and more beauty professionals also look at the possibilities of new technologies and communication channels. At BEAUTY these topics had so far been addressed at Web S@lon. In future, the focus will be more on topics relevant to salon business management. At BEAUTY 2023 workshops will be offered for the first time that will provide visitors with valuable strategic impulses for their businesses – featuring the core themes Marketing, Salon Management, Corporate Governance, Sales, Canvassing or Recruiting. Addressed will be important details that can make the difference especially for service or customer care.
In addition, a SkinCare Forum is planned where various aspects of professional cosmetics as well as current topics from medicine, science and practice will be covered. Alongside cosmetic and medical content, complementing and overarching topics of importance to beauty, well-being and health will also be featured – such as sustainability, nutrition, natural cosmetics or “clean beauty”.
Certified podiatrists and chiropodists require a credit system for their continuing education and certification. At BEAUTY the stage programme at Meeting Point Nail is to be enhanced with new impulses: courses will be offered where participants can obtain these continuing education credits. “Our subjects are oriented towards the therapeutic segment of chiropody in terms of content and will comply with all required continuing education criteria,” says Niemann.
After the great premiere last year, the Nailympia nail tech competition will also be held at BEAUTY 2023. At this professional and highly acclaimed international competition the best nail designers from the international nail sector compete with each other.
With continuing education and knowledge transfer as well as the glamour factor and good entertainment also becoming more and more important, the plan is to develop the Meeting Point in Hall 10 more into an event stage. As in the past, fixed events at the Meeting Point will include the Golden Mask for Make-Up Artistry award-giving ceremony, the BEAUTY Talk with a celebrity as well as the EUROPEAN MAKE-UP AWARDS New Talent and Expert. In cooperation with publishing house ‘KOSMETIK international’ the “Gloria – German Cosmetics Award” will be presented as part of BEAUTY.
