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Home Cosmetics & Skincare

Olehenriksen launches first retinol: introducing double rewind pro-grade 0.3% retinol serum

Erdem by Erdem
January 3, 2024
Reading Time: 2 mins read
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Olehenriksen launches first retinol: introducing double rewind pro-grade 0.3% retinol serum

Renew and replenish skin with Double Rewind Pro-Grade 0.3% Retinol Serum, OLEHENRIKSEN’s new silky dual-action retinol here to pave the way to an improved retinol experience. Clinically proven to visibly reduce the appearance of wrinkles and retexturize skin in just two weeks, this powerful yet balanced formula is the key to restoring youthful skin. It’s time to hit rewind on your wrinkles with each joyful application of OLEHENRIKSEN’s new Double Rewind Pro-Grade 0.3% Retinol Serum.

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OLEHENRIKSEN Double Rewind Pro-Grade 0.3% Retinol Serum takes retinol to the next level, combining a results-driven, anti-aging serum with soothing Scandinavian ingredients to nourish, hydrate and strengthen skin while visibly improving the appearance of fine lines and wrinkles. Created to transport you back to the skin of your youth without stepping back in time, this new launch encourages users to embrace the present moment while looking forward to the future.

To support this approach, OLEHENRIKSEN has also launched their #ThisIsMy37 campaign, a social content series featuring a network of influencers, industry tastemakers and more, each of whom will be sharing their skincare confessions, key learnings, and personal skincare transformation journey as a result of the new launch. From guilty habits to product misuse, this campaign encourages all to reflect on skincare faux pas of the past and the hard lessons learned as a result.

Joining OLEHENRIKSEN’s iconic Transform Collection, Double Rewind Pro-Grade 0.3% Retinol Serum is formulated with two pro-grade retinoids and nourishing Scandinavian botanicals, providing a balanced delivery system that renews and replenishes skin in tandem. Powered with Pure 0.3% Vegan Encapsulated Retinol and Pro-Vitamin A retinoids to effectively fight wrinkles and deliver long term hydration-boosting and anti-aging results, the soothing botanical complex of aloe juice, Scandinavian rowanberry and birch sap calms and refreshes skin while mitigating any drawbacks associated with other retinoids in the market.

Providing a sensorial application experience with a plush, cloud-like texture, Double Rewind Pro-Grade 0.3% Retinol Serum absorbs effortlessly into the skin sans stickiness. The subtle scent of naturally derived lemon sugar fragrance awakens the senses while the post-application dewy finish provides an instant #OleGlow. For optimal results, apply this serum 1-2 times per week and watch your skin rewind to youthful skin with a visible improvement in fine lines and wrinkles in as little as two weeks.

“We are proud to expand our Transform Collection with Double Rewind Pro-Grade 0.3% Retinol Serum, our first ever retinol product,” says Riva Barak, VP of Product & Technical Development at KENDO Brands. “We wanted to redefine the reputation of retinol by creating a serum that delivers transformative results and a joyful, sensorial experience. With a combination of two retinoids and a mix of soothing Scandinavian botanical complex, Double Rewind Pro-Grade 0.3% Retinol Serum has been clinically proven to dramatically improve skin texture, dullness, loss of elasticity, fine lines, wrinkles, and dark spots while hydrating, strengthening, and replenishing skin, encouraging a joyful skincare journey that OLEHENRIKSEN is known and loved for.”

Tags: #aloejuice#antiaging#doublerewind#Doublerewindprograde#finelines#hydrate#hydrationboosting#industry#ingredient#Nourish#OleGlow#Olehenriksen#personalcare#product#retinol#Scandinavianbotanicals#Serum#silky#skin#skincare#strengthen#ThisIsMy37#vegan#vitaminA#wrinkles
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