After seven years as BOOM! by Cindy Joseph, the brand is thrilled to introduce their evolution to BOOM! Beauty. This rebrand is not just a new name but a renewed mission to empower more women facing the realities of maturing and menopausal skin. The brand attentively listened to the desires and requirements of this community, wanted to celebrate its vibrant individuality with this rebrand while promoting self-love, and embracing every stage of life with enthusiasm and joy.
BOOM! Beauty embodies a strengthened commitment to inclusivity and genuine representation, embracing the beauty found in every woman’s unique aging journey. With a dedicated focus on mature skin health, the brand is devoted to addressing the evolving skincare needs of the community. Providing a nurturing and inclusive beauty experience, BOOM! Beauty combines effectiveness, vitality, and playfulness.
“As we embark on this exhilarating new chapter with BOOM! Beauty, our dedication to celebrating, nurturing, and streamlining beauty for every life stage is unwavering. Our rebranding deepens our resolve to meet the dynamic needs of mature skin,” says Barbara Roll, CEO of BOOM! Beauty. “We welcome you to join us in this vibrant evolution, where our commitment to quality, sustainability, and the celebration of aging with fun is reflected in every product.”
At the heart of BOOM! Beauty’s success lies in their meticulous formulation process, which prioritizes clean, cruelty-free, organic ingredients, sustainability, as well as health and safety above all else. Each product is carefully crafted to minimize toxins, ensuring that users can confidently incorporate BOOM! Beauty into their skincare routines without compromising their well-being. This dedication to excellence has earned BOOM! the esteemed endorsement of dermatologists, who recognize the brand as a trusted ally in achieving healthy and radiant skin.
BOOM Beauty’s ethos, defined by “Care, Simplify, and Celebrate,” drives them beyond enhancing skin health to enrich life with joy and connection. They invite skincare enthusiasts to join them on this transformative journey.
