Vegan beauty brand BELOVED by Love Beauty and Planet is changing the way you shower. With the introduction of the new Vegan Body Wash Collection, showers can now be as relaxing and rejuvenating as a soak in the tub. Our body washes have been expertly crafted with skin-loving formulas and mood-transforming scents. Each of our unique fragrances was biometrically tested through a brain-mapping technology that matches each fragrance with lifestyle activities in a similar mood space.
- INDULGE: Notes of whipped vanilla, coconut milk and spun sugar. Gives the feeling of indulging in your favorite dessert.
- VIBE: Delicate scent of a bouquet of mimosa flower, rose and jasmine with fruity notes rhubarb and blackcurrant. As fun as listening to your favorite song.
- CALM: Refreshing scent of water lily and eucalyptus. Gives you the feeling of getting an aromatherapy massage.
- ZEN: Uplifting scent of lush eucalyptus and mint, paired with refreshing notes of jasmine water and sage. Like taking a peaceful walk in nature.
- SHINE: Tangy scent of sweet nectarine and a tropical fruit cocktail of citrus and sweet cream. Gives the feeling of the first sunny day of the year
- DREAM: Scent of lavender and vanilla paired with unexpected notes of hazelnut milk. As indulgent as an afternoon at the spa.
“A bath can be such a powerful experience to help restore and rejuvenate you. With the introduction of our new vegan body washes, your shower can be a mood-transforming experience. We’re bringing the power of baths to the shower so everyone can feel like their best selves regardless of time or space.” said Greg Ross, Chief Operating Officer of Unilever Personal Care, North America.
To celebrate the launch of the new collection, BELOVED will also be popping up in New York City locations on March 21, and 22 from 11AM-6PM each day where consumers can enjoy a free juice inspired by the six new washes and a complimentary body wash, while supplies last. TikTok sensation and “Nanalan'” star, Mona, will also make a special appearance at the March 21st stop!
The vibrant BELOVED truck can be found at the following locations:
- Thursday, March 21st in Union Square at 40 E 14th St (around the corner from DSW, on University Place)
- Friday, March 22nd at Madison Sq/Flat Iron: 166 5th Ave (outside of Eileen Fisher / Alo)
Skin-lovers can feel good about using BELOVED’s body washes, which contain no sulfate cleansers, parabens, dyes or silicones. The PETA-approved washes are vegan and dermatologically tested. Our formulas are also 90% naturally derived1 and 100% biodegradable.2
