NOYZ, a new fragrance brand launched today and is set to disrupt the perfect facade of the traditional fragrance industry. NOYZ unfilters the filtered and disrupts industry standards of perfection, crafting unique, expressive, long-lasting fragrances inspired by real stories and raw feelings. NOYZ is all about using fragrance as a new dimension for self expression – with the power to explore and amplify who you are – the imperfect, the messy, the real. Scent unfiltered.
Created by Shaun Neff, the ultimate brand disrupter and entrepreneur who began this journey in order to break down barriers in fragrance. “In an industry that has long been rooted in hyper-filtered fantasy, we saw a massive white space in the fragrance market for a brand rooted in realism. We feel more people will relate to our Sh**ty Day fragrance rather than doing a perfect hair flip with an 18-pack of abs or flawlessly riding a beautiful white horse in a magical meadow. Our goal is to create a brand that creates fragrances inspired by real storytelling” shares Neff.
Developed by renowned Robertet perfumer, Jerome Epinette, the collection comprises four expressive, long lasting fragrances. NOYZ is inspired by its community and encourages them to speak and feel their truth wholeheartedly. Each fine fragrance is genderless and each scent’s name is inspired by relatable experiences and authentic storytelling. NOYZ champions building a fragrance wardrobe, switching up scents based on every mood, layering and mixing it up to create something that is unique to the consumer.
* Love Club (Fruity/Floral/Woody): Hypnotic, alluring, Can’t Get Enough. Turkish Pink Rose, Saffron and Ebony Woods hit you with an unexpected compliment. The best part about Love Club? Everyone’s invited.
* Unmute (Amber/Woody/Vanilla): Sweet + Dangerous, on Repeat. Vanilla, ungraded. Made to be craved with notes of juicy Black Plum and spicy Spanish Ciste. Get loud. Be bold. Be you. Unmute.
* Lost + Found (Citrus/Woody): Fresh + Clean, Like Close Skin Contact. Pulls you in. Won’t let you go. Italian Lemon, Jasmine, and Cedarwood send a soft, citrus kick that keeps you on the mind. Leaves a trail so you can be found, lingering on the sweatshirt you “accidentally” left behind.
* Sh**ty Day (Amber/Aromatic): Uplifting, Refreshing, an Instant Reset. If today kinda sucks, that’s okay. Notes of Ocean Air, Clary Sage, Salted Fig and Baltic Amber tell you to own it. It’s a deep breath, good laugh, the vent sesh you needed.
“Working with NOYZ allowed me to push my own boundaries, make bold statements, and disrupt the olfactory norm. This collection is not just an assortment of fragrances; it is a curated olfactive anthology designed to celebrate authenticity and individuality,” says Epinette.
