Beauty Exports Mag
No Result
View All Result
  • Login
  • Home
  • ABOUT US
  • ONLINE MAGAZINE
  • Newsletter
  • SUBSCRIPTION
  • SUPPLIERS
  • NEWS
  • CONTACT
SUBSCRIBE
  • Home
  • ABOUT US
  • ONLINE MAGAZINE
  • Newsletter
  • SUBSCRIPTION
  • SUPPLIERS
  • NEWS
  • CONTACT
No Result
View All Result
Beauty Exports Mag
No Result
View All Result
Home Cosmetics & Skincare

Study Uncovers Growing ‘Sunxiety’ and Demand for Multi-Functional Sunscreen

Erdem by Erdem
July 4, 2024
Reading Time: 2 mins read
0
Study Uncovers Growing ‘Sunxiety’ and Demand for Multi-Functional Sunscreen

With scorching temperatures sweeping the U.S. and millions seeking reprieve at nearby beaches, lakes and pools, sun protection is top-of-mind for many Americans. A revealing new study by Veylinx, a leading behavioral research company, sheds light on consumer SPF preferences, emerging skincare trends, and how much consumers are willing to pay for sunscreen—with a growing fear of sun exposure driving much of this behavior.

RELATED POSTS

SUQQU launches sustainable makeup compact with Eastman Cristal™ One

Clariant’s new Aristoflex™ SUN for elevated suncare formulations

Leading Bath & Body Brand, Dionis Goat Milk Skincare, Revolutionizes Lip Care with Innovative Goat Milk-Based Products

Veylinx tested consumer preferences and willingness to pay for basic versions of popular sunscreen brands compared to conceptual versions enhanced with new benefits. The findings underscore a growing consumer awareness of sun protection benefits and a demand for sunscreen products that offer more than basic UV defense. Products with anti-aging benefits drive a 49% increase in demand, followed by hydrating products (+33%) and those with vitamin C (+23%). Not only do these benefits boost demand, but consumers are willing to pay more for them, too.

Sun Safety Attitudes & “Sunxiety”

The study reveals that while 71% cherish moments in the sun, 38% of people never feel fully relaxed when they’re in the sun. More than 60% report burning very easily and 41% express concern about skin damage. According to a recent Google Trends report, searches for “what does skin cancer look like” have reached unprecedented levels. These insights point to an increase in anxiety around sun exposure and a need for ongoing consumer education on the risks of UV exposure and the benefits of consistent sunscreen use.

Top Performing Sunscreen Brands & Benefits

A comparison of the brands tested showed overall preference for Neutrogena (41%), followed by Cerave (38%), Coppertone (35%), Olay (33%), Supergoop (17%) and Target’s Up & Up brand (14%). Supergoop with hydrating benefits drove the highest price point, while anti-aging products from Supergoop, Cerave, and Olay saw the greatest increase in demand over the basic version. A notable 27% of consumers choose reef-safe sunscreens and those interested in these products are willing to pay 14% more—making “reef-safe” a potentially significant revenue driver for brands. Although this indicates a more marine-conscious consumer, only 16% choose sustainable packaging where available — and they are unwilling to pay more for it.

Consumer Sunscreen Usage

The study’s findings reveal an encouraging usage trend, with 30% of respondents applying sunscreen daily during summer and another 21% applying it 5 or 6 times weekly. Additionally, 65% of consumers prefer sunscreens with a SPF greater than 40, reflecting strong demand for higher protection levels. However, only 27% use sunscreen year-round, and 32% apply it only on sunny summer days, suggesting a need for continued education on year-round sun safety. Friends and family (42%) have the greatest influence when it comes to learning about new sunscreen products, followed by social media (35%). And when it comes to protecting their children, 29% of parents use a different sunscreen for their kids.

Market Potential for Beauty Brands

The study identifies a market opportunity for brands that combine sun protection with other products. Fifty-seven percent of respondents choose moisturizers with built-in SPF, and nearly three-quarters prefer using tinted foundation with sun protection. Additionally, clear sunscreens formulated to avoid leaving a white cast were found to boost demand by 16% compared to conventional lotions and creams.

Tags: #antiaging#Beauty#brand#company#industry#ingredients#innovation#Products#skincare#SPF#sunscreen#Sunxiety#sustainable#UV#Veylinx#vitaminC
ShareTweetPin
Erdem

Erdem

Related Posts

SUQQU launches sustainable makeup compact with Eastman Cristal™ One
Cosmetics & Skincare

SUQQU launches sustainable makeup compact with Eastman Cristal™ One

May 15, 2025
Clariant’s new Aristoflex™ SUN for elevated suncare formulations
Cosmetics & Skincare

Clariant’s new Aristoflex™ SUN for elevated suncare formulations

April 29, 2025
Leading Bath & Body Brand, Dionis Goat Milk Skincare, Revolutionizes Lip Care with Innovative Goat Milk-Based Products
Cosmetics & Skincare

Leading Bath & Body Brand, Dionis Goat Milk Skincare, Revolutionizes Lip Care with Innovative Goat Milk-Based Products

April 28, 2025
Neuvian Skincare Launches: Redefining Beauty through Advanced Scientific Discovery
Cosmetics & Skincare

Neuvian Skincare Launches: Redefining Beauty through Advanced Scientific Discovery

April 28, 2025
Vita Liberata Relaunches With a New Look, Fresh Innovation and a Reignited Mission To Promote Healthy Tanning Practices by Offering a Natural Sun-Kissed Glow Without the UV Rays
Cosmetics & Skincare

Vita Liberata Relaunches With a New Look, Fresh Innovation and a Reignited Mission To Promote Healthy Tanning Practices by Offering a Natural Sun-Kissed Glow Without the UV Rays

April 8, 2025
OLIVEDA International, Inc. (OLVI) Subsidiary OLIVE TREE PEOPLE Inc. Announces First International Hydroxytyrosol Award
Cosmetics & Skincare

OLIVEDA International, Inc. (OLVI) Subsidiary OLIVE TREE PEOPLE Inc. Announces First International Hydroxytyrosol Award

April 8, 2025
Next Post
Transforming Skincare: DR’s Secret and Revieve Introduce ‘Skin Studio AI”

Transforming Skincare: DR’s Secret and Revieve Introduce 'Skin Studio AI"

Syensqo and Allozymes sign Memorandum of Understanding to pioneer home and personal care biosolutions

Syensqo and Allozymes sign Memorandum of Understanding to pioneer home and personal care biosolutions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended Stories

Fountain of Youth in a Bath! Onsen Harvest Launches ‘Onsen Bath Powder’ for Oxidation-Preventing Hot Spring Experience

Fountain of Youth in a Bath! Onsen Harvest Launches ‘Onsen Bath Powder’ for Oxidation-Preventing Hot Spring Experience

August 28, 2024
beautyLIVE debuts at Beautyworld Middle East 2024 with a series of spectacular live hair and beauty demonstrations

beautyLIVE debuts at Beautyworld Middle East 2024 with a series of spectacular live hair and beauty demonstrations

October 30, 2024
EltaMD continues to move the benchmark on suncare, so every body under the sun can live freely

EltaMD continues to move the benchmark on suncare, so every body under the sun can live freely

May 7, 2024

Popular Stories

  • TOSLA Nutricosmetics Named Finalist for the Prestigious Cosmetics & Toiletries Allē Awards 2025 for Lumina365 Supplement

    TOSLA Nutricosmetics Named Finalist for the Prestigious Cosmetics & Toiletries Allē Awards 2025 for Lumina365 Supplement

    0 shares
    Share 0 Tweet 0
  • Earth & Halo’s Apple Of My Eye Chosen as a Finalist in Prestigious CosmoProf North America’s Organic and Green Category

    0 shares
    Share 0 Tweet 0
  • Beautycare Brazil holds trade mission at South Africa

    0 shares
    Share 0 Tweet 0
  • A brand new product; Pink Sunscreen Sinoz Pink Touch

    0 shares
    Share 0 Tweet 0
  • A Deep Dive into Tosla’s research: Clinical Study Investigating Three Collagen Formulations Just Published in Journal of Functional Foods

    0 shares
    Share 0 Tweet 0
  • Home
  • ABOUT US
  • ONLINE MAGAZINE
  • Newsletter
  • SUBSCRIPTION
  • SUPPLIERS
  • NEWS
  • CONTACT
Copyright 2023 Beauty Exports
No Result
View All Result
  • Home
  • Subscription
  • Category
    • Beauty Tech
    • Cosmetics & Skincare
    • Fragrance
    • Machinery, Packaging, Raw Materials and Contract Manufacturing
    • Hair, Nails & Salon Supplies
    • Natural, Organic & Vegan Products
    • Beauty Supplements
    • Exhibitions

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In