It all began with 12 lipsticks in 1994. Now, 30 years later, NARS debuts Explicit Lipstick. Unmistakably luxurious, refillable, and ahead-of-the-curve in color, Explicit Lipstick pays homage to the formula that started it all, optimized for today’s generation. This campaign marks a significant milestone for the brand, unveiling our Global Ambassadors, Ciara, Pom Klementieff, and Camila Morrone – three modern-day provocateurs embraced by NARS for the first time, heralding an era of sophistication and unconventional beauty.
“For me, it’s always been lipstick. I started with 12 uncompromising colors to give women confidence, and we’re still rewriting all the beauty rules today. Here’s to thirty years, and the Explicit content that’s still to come.” – François Nars, Founder & Creative Director.
Each Explicit Global Ambassador embodies François Nars’ thirty-year commitment to rule-breaking, character-building beauty: Ciara, the captivating performer; Pom, the thrill-seeking rebel; Camila, the style chameleon. They are three parts of the same whole—an expression that evokes classic glamour and polished confidence with an uncanny ability to incite seduction. Luscious, unashamed, intentional.
