Kenvue Inc. (NYSE: KVUE) (“Kenvue” or the “Company”), the world’s largest pure-play consumer health company by revenue, is launching Neutrogena®1 Collagen Bank™ featuring the Company’s patented micro-peptide technology. The launch propels Neutrogena®, the #1 Face Care Brand2, into the pre-aging category and is poised to meet the needs of Gen Z, a new generation of consumers, seeking ways to proactively prevent their skin from aging.
According to a 2023 Mintel Facial Skincare study, 58 percent of Gen Z is worried about aging concerns beginning at age 23. With collagen being a vital protein responsible for keeping skin looking plump, and the body naturally losing up to one percent of collagen each year starting in its twenties3, the oldest Gen Z consumers are reaching a pivotal collagen-loss point. Neutrogena® Collagen Bank™ offers an affordable and accessible way to invest in skin for the long-term.
Neutrogena® Collagen Bank™ harnesses the power of a patented micro-peptide technology two times smaller than the leading anti-aging peptides on the market to penetrate more than 10 layers under the surface of the skin. Comparatively, the leading anti-aging peptides are too big to penetrate and sit on the surface of the skin. The Company’s proprietary technology, developed with dermatologists, targets five markers critical for preserving skin’s firming support matrix: elastin, pro-collagen, hyaluronic acid, fibronectin and decorin.
“Collagen Bank™ is a cutting-edge solution for a generation of consumers looking to take a preventative approach to skincare,” said Adam Ricciardone, Global Head of R&D, Skin Health & Beauty at Kenvue4. “We know that Millennials and Gen Z are trying a lot of different approaches to their skincare. Our scientifically proven formulation addresses their concerns and prioritizes long-term skin health at the same time.”
The new collection offers two dermatologist-tested formulations designed for all skin tones and types and meant for daily use, even on sensitive skin. Each formula provides different added benefits:
- Neutrogena® Collagen Bank™ Moisturizer includes bakuchiol, a gentle plant-based alternative to retinol, that helps to defend against collagen damaging aggressors and fights visible signs of early skin aging.
- Neutrogena® Collagen Bank™ Broad Spectrum SPF 30 Moisturizer defends against the number one collagen depleting aggressor, the sun.
When used together, the products are clinically proven to work on five early signs of collagen decline and reduce the look of fine lines and wrinkles, leaving skin looking plumper.5
| 1 | Neutrogena is a brand of Johnson & Johnson Consumer Inc., a subsidiary of Kenvue |
| 2 | Based on Nielsen sales data for the 52 weeks ending 1/27/24 |
| 3 | Mintel Facial Skincare 2023 |
| 4 | Adam Ricciardone is an employee of Johnson & Johnson Consumer Inc., a subsidiary of Kenvue |
| 5 | *With daily use of SPF Moisturizer in the AM and Moisturizer in the PM over 12 weeks. |
| Reference: 1. Data on file, Johnson & Johnson Consumer Inc. | |
Se
