Weleda, the legacy brand behind cult-favorite Skin Food and the award-winning Skin Food Face Care line, announces the expansion of its facial care portfolio with its new Smoothing Face Care and Face Cleansers range. Available October 2024, the new additions blend simple, yet powerful plant-rich ingredients to achieve nourished, moisturized, and healthy-looking skin.
Weleda, a Certified B Corporation, is doubling down on its mission to provide sustainable personal care that is good for people and the planet. Through this expansion, the brand continues to showcase its commitment to delivering exceptional products that harness the power of biodynamic ingredients.
“We’re excited to unveil the expansion of our facial care collection with the launch of our new Cleansers and Smoothing ranges. Harnessing the power of nature’s science, Weleda meticulously formulates products that harmonize with your skin to achieve visible results. This launch represents more than just an addition to our offerings; it embodies our commitment to providing holistic skincare that boosts the skin’s natural vitality while staying true to our core values. These new formulas are designed to gently cleanse and deeply moisturize, meeting the evolving needs of consumers and offering products that are as eco-friendly as they are effective. With this expansion, we continue to champion our mission of delivering skincare powered by nature’s science.” – Kathleen O’Brien, CEO Weleda North America
The new Smoothing Care Line includes a Day Cream, Night Cream, and Eye Cream, featuring Wild Rose & White Tea [with a similar benefit to Vitamin C] to protect skin from environmental damage and reduce the first signs of fine lines and wrinkles.
Smoothing Face Care Line:
Smoothing Day Cream: Moisture boosting formula with Wild Rose and White Tea protects against premature aging while targeting the first sign of lines and wrinkles. Testing showed fine lines were reduced, skin looked visibly smoother, and the effects of free radicals were reduced.
