OLIVEDA International, Inc. (OTC Pink: OLVI) subsidiary OLIVE TREE PEOPLE Inc. today announced the first International Hydroxytyrosol Award, endowed with up to $100,000 per year, to further advance international research into hydroxytyrosol as well as longevity research on olive trees.
In February 2003, OLIVEDA founder Thomas Lommel was working with hydroxytyrosol in combination with Vitamin C in his now legendary olive treehouse and discovered the synergy of the two raw materials. The result was the formula 1+1=<3, which can now be found as an essential ingredient in all OLIVEDA brochures and in OLIVEDA and OLIVE TREE PEOPLE stores. Inspired by the synergy of these two key ingredients, I01 was created, a dietary supplement based on the elixir of olive leaves/hydroxytyrosol and the berry richest in Vitamin C, camu camu.
After the first waterless skincare products were developed using this 1+1=<3 method in 2003-2004, as well as olive tree therapy, paracress and hydroxytyrosol were used for the first time, and their synergy was discovered. This is how the world’s first hydroxytyrosol corrective skincare line was created at OLIVEDA in 2015 with the word Hydroxytyrosol on all the labels.
It wasn’t until many years later that major universities and international institutes such as the University of Zurich in Switzerland and the Institute of Experimental Biology iBET in Portugal began researching the unique properties of hydroxytyrosol and declared November 4, 2020 as International Hydroxytyrosol Day.
With an ORAC (Oxygen Radical Absorbance Capacity) value of 27,000, hydroxytyrosol is many times more effective than Vitamin C, which has an ORAC value of 2,100, according to Brunswick Laboratories.
OLIVE TREE PEOPLE Inc is not only a pioneer in waterless beauty and the fastest-growing waterless beauty company on the planet creating a global waterless beauty movement, but OLIVE TREE PEOPLE is also the pioneer and global leader in hydroxytyrosol-containing beauty products.
