Givaudan, the global leader in fragrance and beauty, is thrilled to announce the extension of its fragrance precursor collection with the addition of Scentaurus™ Vanilla.
Scentaurus™ Vanilla is a non-colouring, elegant vanilla note. Naturally activated by oxygen, this high-performing new precursor delivers a wave of freshness and a long-lasting powdery, creamy vanilla effect.
Already a great success, the Givaudan Scentaurus™ range, with the addition of Scentaurus Vanilla increases creative possibilities and differentiation in the market with unique precursor combinations. These precursors maximise a fragrances’ long lastingness across many applications, allowing for the exploration of new olfactive territories and delayed impact. With 69% of consumers expressing their desire for fragrances to be long-lived because it “makes them feel fresh all day”*, Givaudan’s range of fragrance precursors creates memorable moments and evokes positive emotions, offering consumers an experience of everlasting freshness.
In line with the Company’s sustainability ambitions, Scentaurus™ Vanilla is a biodegradable molecule according to OECD guidelines and was developed according to the Principles of Green Chemistry, using Givaudan’s proprietary FiveCarbon Path™ and a Safe-by-Design approach. We continuously improve the palette of fragrance ingredients by using biodegradable materials based on renewable carbon while improving processes to reduce carbon and energy input.
Satisfying the sustainability expectations of consumers’ today, Scentaurus™ Vanilla is another example of a tailored solution creating for happier, healthier lives while helping Givaudan Fragrance & Beauty to achieve a biodegradable fragrance palette by 2030.
* internal data
