Clarins, the family-owned global cosmetics Group established in Paris in 1954 has continuously championed entrepreneurial spirit and innovation throughout its 70-year history. Dedicated to pioneering responsible beauty, Clarins is committed to providing exceptional customer service, attentively addressing and prioritizing the needs of its customers with innovative solutions.
To offer the best service to online customers, Clarins jointly leverages human expertise and technology through a comprehensive range of services including live consultations, beauty classrooms, live streaming and of course a best-in-class customer care. It also provides a conversational bot as an alternative contact option. The bot enables customers to receive immediate responses to their urgent inquiries when the customer-care department is closed (e.g. late evening or nighttime). It also helps optimize the availability of customer care agent, during daytime, allowing them to respond swiftly to more complex inquiries that cannot be handled by a conversational bot.
A milestone in top-tier customer care service
Clarins offers a cutting-edge customer-care bot, CLARA, powered by Microsoft secure and Enterprise-grade Azure OpenAI Service, a true milestone in the prestige beauty industry. This bot, unlike more traditional bots, integrates natural language interactions, ensuring much better understanding and resolution of customer requests.
