Fragrance Creators Association (Fragrance Creators) enthusiastically announced its participation at the World Perfumery Congress (WPC) in Geneva, Switzerland. Embracing well-being, individuality, and inclusivity, the association’s relaxation lounge-themed booth is designed to make all attendees feel seen, cared for, and valued.
The association welcomes attendees to booth 618 to unwind in luxurious massage chairs, have their event bag monogrammed, vote for the next trending scents in home care and fine fragrance, and connect with industry colleagues in a rejuvenating setting.
“This year’s booth is our way of pampering the incredible people who make up our industry,” said Farah K. Ahmed, President and CEO of Fragrance Creators. “From perfumers to scent designers, to R&D, marketing, and more; these are the individuals who, together, empower fragrance to deliver moments of joy, generational delight, and so much more.”
Fragrance Creators continues its support of the WPC by sponsoring the convention’s bag, which attendees can personalize at the monogramming station located in the association’s booth. Additionally, Fragrance Creators will conduct a survey of fragrance professionals to identify the next trending scents in home care and fine fragrances. The survey’s findings will be announced at the conclusion of the WPC.
Furthermore, at 3:00 pm on Wednesday, June 26, Ahmed, Sumit Bhasin of Estée Lauder, and Cynthia Reichard of Arylessence will be speaking on the main stage as part of the conference education program. They will be discussing the future of fragrance industry stewardship, exploring the evolving landscape and collective efforts towards sustainability and innovation in the industry.
