QVC®, a world leader in live shoppable entertainment, announced today the launch of award-winning singer-songwriter, entrepreneur and activist John Legend’s Loved01, the unisex skincare brand which centers on the beauty needs of black and brown skin to create personal care products that are truly beneficial to all skin types. An assortment of product sets created exclusively for QVC are available now on QVC.com and will premiere on-air on November 2.
“Loved01 was founded to address the beauty needs of underserved consumers who deserve access to high-quality and accessible skincare,” said Anna Baker, Vice President of Beauty and GMM for QVC. “Each product in the assortment was thoughtfully formulated with best-in-class ingredients intentionally chosen to deliver moisturization and hydration for melanin-rich skin while also addressing universal skincare concerns. We were inspired by John Legend’s dedication to increasing inclusivity in the skincare industry and we are proud to help expand Loved01’s mission to democratize skincare by bringing our QVC customers effective and nurturing beauty products for complexions of color.”
Formulated in partnership with dermatologists and cosmetic chemists to incorporate the beauty needs of black and brown skin, Loved01’s functional line of dermatologist-tested formulas are crafted to nourish and moisturize. Loved01 is committed to equality in skincare by providing elevated, affordable, unisex skin and body products formulated for complexions of color while addressing beauty concerns universal to all skin types. Loved01 prioritizes moisturization and hydration to achieve beautiful-looking skin. Created to provide real results while encouraging empowering well-being beyond beauty, Loved01 helps everyone put their best face forward.
The QVC assortment includes Loved01’s Daily Love four-piece Gift Set, 3-piece Exfoliating Cleansing Wipes, Signature Men’s 3-piece Gift Set, Nourishing Face and Body Oil Duo and the Exfoliating Wash Duo.
“I’m excited to have the opportunity to share Loved01 with QVC’s community and introduce our products and mission to an even broader audience,” says John Legend.” At Loved01, we believe everyone deserves love and care, and we strive to help people celebrate and nourish their skin. My hope is that the gentle, but powerful approach we bring will help QVC customers see real results.”
