The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, today announced the launch of TrueYou™ Beauty, an extension of TrueYou™, the innovative assortment of premium vitamins and supplements that cater to the unique and evolving needs of women through every stage of their lives.
TrueYou Beauty is launching with a collection of clean-crafted, sumptuous-smelling body washes, scrubs, lotions, body butters, and more. Every TrueYou Beauty product is clinically studied for safety and efficacy, certified animal-testing free, and expertly crafted to nourish skin, while promoting holistic wellness and balanced well-being.
All TrueYou Beauty products formulated to remain on skin – including body lotions, body butters, and hand creams – are enriched with the brand’s advanced Core 5 Nutrient Complex™. This proprietary, trademarked complex includes: niacinamide (vitamin B3) to brighten skin, improve the skin barrier, and improve the appearance of enlarged pores; vitamin C (ascorbic acid) to brighten skin and even out complexions; peptides/collagen peptides to promote collagen production and aid in skin elasticity; hyaluronic acid to hydrate and plump skin; and bakuchiol oil (psoralea corylifolia) to improve the appearance of fine lines and wrinkles while minimizing the appearance of enlarged pores.
Muriel Gonzalez, Chief Merchandising and Marketing Officer of The Vitamin Shoppe, commented: “The Vitamin Shoppe launched TrueYou last year as a comprehensive supplement brand with the goal of inspiring self-care and empowering every woman’s brilliant self to shine through. With TrueYou Beauty, we’re expanding on that ethos, delivering innovative and effective bodycare formulas that leverage the industry-leading wellness and ingredient expertise of The Vitamin Shoppe. Our customers increasingly view beauty through the lens of holistic wellness and with TrueYou we have created a brand that meets those needs with premium quality, science-backed supplements and beauty products.”
