Multifaceted singer/songwriter and actress, Sabrina Carpenter is pleased to announce her new fragrance campaign to showcase her professional and personal evolution and unveil the latest fragrance in partnership with Scent Beauty, “Sweet Tooth: Caramel Dream.” Off the heels of her incredibly successful debut fragrance, “Sweet Tooth”, the new fragrance campaign will serve as the umbrella for all fragrances and line extensions under Carpenter’s portfolio, which will embody the sophisticated, daring, bold, and audacious side of Sabrina.
Sweet Tooth: Caramel Dream embraces the spirit of indulgent cravings with a luxurious caramel twist bursting with rich flavor. This mesmerizing scent was developed in partnership with Firmenich and Perfumer Gil Clavien, the original formulator of Sweet Tooth. Sweet Tooth: Caramel Dream features notes of Caramelized Amber, Patchouli, Dark Chocolate Bean, Sugared Lemon, Orange Zest, Freesia, Vanilla, Dark Chocolate Bean, and Fluffy Musk. A seductive incarnation of Sweet Tooth, Caramel Dream is both sophisticated and playful.
The new fragrance campaign was brought to life by the exceptionally talented Chief Creative and Brand Architect, Klitos Teklos, who crafted an alluring visual narrative that redefines the meaning of having a Sweet Tooth. The campaign unveils a series of captivating visuals and immersive experiences that focuses on a double entendre inspired by confections. Designed to tie back to Sabrina’s music, ensuring a seamless connection between the artist and her fans. Sabrina Carpenter will share her passion for art, beauty, and storytelling on an even deeper level.
“We are thrilled to introduce the next generation of Sabrina Carpenter with this new campaign, as we believe Sabrina embodies young women today who are adventurous, fun, and enigmatic. Known for his imaginative and creative approach, we knew Teklos was the perfect visionary to bring Sabrina’s vision to life, captivating audiences worldwide,” said Steve Mormoris, Founder and CEO of Scent Beauty.
“As an artist, I believe in the power of storytelling through music and various art forms. Perfume, to me, is an emotional extension of my music and personal world, and it allows me to create a stronger connection with my fans,” Sabrina Carpenter shared. With this new campaign and Caramel Dream, I want to invite my fans into my world, where every fragrance will tell a unique story that resonates with their hearts.”
The new fragrance campaign and Sweet Tooth: Caramel Dream are set to pose the question, “What is your Sweet Tooth?” going beyond sugar cravings, but instead showcasing the many facets of the artist, singer, songwriter, actor, and entrepreneur. It’s a reflection for her fans to discover their own Sweet Tooth obsession.