Sally Beauty, the ultimate destination for salon-quality hair color and care, is proud to announce the third extension to the bondbar product line. Initially launched in October 2022, the line of bonding solutions amassed thousands of rave reviews and award-winning status within its first year. With the newest expansion, Sally Beauty is redefining hair care and reinventing color with a line of permanent shades expertly designed with built-in bond repair. Also launching are four new bonding products, including a first-to-market shampoo and three versatile styling products.
The “skinification” of hair has continued to rise in popularity, with consumers consciously seeking products that elevate their routines and prioritize their hair health. Sally Beauty strives to remove the barrier for color-loving consumers worried about hair damage. The beauty retailer harnessed its rich expertise in product innovation to create bondbar Bonding Permanent Hair Color. It is the first full shade range of permanent hair color at Sally Beauty specially designed and tested to deliver bonding technology to strengthen, condition, repair hair fibers, and reinforce bonds while providing 100% gray coverage.
On the care front, the retailer’s newest bondbar repair products include solutions to detangle and help deliver smooth, moisturized styles for all hair types and textures. A standout is the first-ever Bonding Blue Shampoo. This innovative product is specifically designed to brighten and remove brassiness from brunette hair, providing shade support to the most common hair color, which is often plagued with fading, dullness, and brassiness. These new innovative additions bring the bondbar lineup to 14 products with bonding technology. Bondbar was developed with proprietary formulas that work by penetrating deep into the hair cortex, creating new hydrogen and ionic bonds that support and restore the internal keratin structure. This provides improved strength and manageability for damaged hair.
“Our goal with the extension of the bondbar line is to merge our long-standing leadership in the color category with our innovative bondbar technology to support overall hair health. The at-home hair color category needs products that offer these combined benefits. We are excited to introduce bondbar Permanent Hair Color to provide our shoppers with the latest bonding technology that also helps maintain healthy, vibrant color at an affordable price point,” shared Maryann Herskowitz, Group Vice President of Merchandising at Sally Beauty.