Bluemercury, a leading destination for luxury beauty and nameplate of Macy’s, Inc, recently announced the expansion of its proprietary brands portfolio and its launch into a new category with the introduction of its first bath, body and home fragrance line, Cerulean 6°.
Created for those with the highest standards for bath, body and home fragrance experiences, Cerulean 6° elevates everyday rituals and stimulates the senses through its highly curated assortment of fragrance-led products. Featuring mood-boosting scents and textures, paired with luxurious designs and details, the collection is named for and represents the 6° of sensory perception brought to every experience, including the five recognized physical senses, along with the sixth sensation, emote.
“Internal innovation has always been an important element of our business, allowing us to build brands that deliver solutions based on direct feedback from our clients, and Cerulean 6° is no different as it addresses an expressed desire for luxe essentials in the bath, body and home fragrance category,” said Julie Kelly, Head of Proprietary Brands at Bluemercury. “Cerulean 6° was developed for the client seeking exquisite experiential fragrance-led products at an approachable price point, and to make everyday moments feel more extraordinary.”
The full collection is vegan, gluten free, paraben free, phthalate free, sulfate free, cruelty free and free of synthetic dyes, while the body products are also silicone free, talc free and dermatologist tested.