Flormar shared its new launch campaigns and 2030 vision with its international business partners at the launch of its new brand identity in Dubai after its Turkey launch, where it announced its new brand identity, which was launched with the slogan “HAPPINESS IS YOUR COLOUR” and renewed by signing a big change from its logo to its visuals, from its packaging to its stores.
Flormar, which raises the mood of make-up lovers by bringing high-performance colour cosmetics products at happy prices at more than 30,000 sales points in more than 70 countries, brings its journey of change from logo to packaging, from image visuals to stores in the last year to make-up lovers with the slogan HAPPINESS IS YOUR COLOUR and Zeynep Bastık collaboration.
Flormar, which defines its raison d’être as increasing women’s enjoyment and happiness in life with colours inspired by nature, shared its new launch campaigns and 2030 vision with its international business partners at the global launch in Dubai after its highly acclaimed Turkish launch. International business partners from regions and countries such as the United Arab Emirates, Saudi Arabia, Morocco, Jordan, Jordan, Iraq and Pakistan, where Flormar has a high brand awareness and has many stores and sales points, welcomed Flormar’s changing brand identity with excitement and interest. Flormar officials also signalled that the brand’s growth in the region will continue unabated.
Matthieu Gomart, CEO of Flormar, shared the justified pride he felt at this organisation in Dubai, which also demonstrated the brand’s strength abroad, with his global business partners in the following words; “As Flormar, we have a multicultural brand heritage. Flormar was born in Milan, known as a fashion base in the 1950s, and shone in the colourful and authentic lands of Turkey, where Asia and Europe intersect. Since then, we continue to create a rich make-up experience with the experience we have gained thanks to Turkey’s multicultural structure, various skin types and countless skin colours. Today, I can proudly say that Flormar is positioned as one of the most popular make-
up brands in the world with nearly 30,000 online & offline sales points in more than 70 countries and 500 stores in 200 cities around the world. With our new brand identity, which will be an important milestone for our brand, we are creating our 2030 vision to be among the top 3 brands in the mass segment all over the world. Our brand is becoming more attractive and recognisable thanks to you, our valuable partners, as well as our teams and our own resources. We are moving forward together to become a global lovemark in Turkey and beyond. Thank you for your contribution to Flormar’s success.” – Flormar CEO, Matthieu Gomart
