USHOPAL GROUP (hereinafter referred to as USHOPAL), a leading luxury beauty and retail group in China, announced its lead investment in the new multi-million dollar round of financing of high-end Chinese fragrance brand, DOCUMENTS, readying for the global stage. This investment represents USHOPAL’s first equity investment in a Chinese domestic brand. This move further confirms the significant position of Chinese brands in USHOPAL’s business layout and underscores the strategic deployment of Chinese beauty brands in USHOPAL’s future investments. Investing in DOCUMENTS indicates USHOPAL’s commitment to providing DOCUMENTS with more international exposure and dialogue opportunities with global brand leaders.
As the founder and CEO of USHOPAL, Lu Guo, expressed, ‘USHOPAL only collaborates with the world’s top-tier brand teams. Over the past years, the company has actively sought outstanding Chinese high-end beauty brands. The investment in DOCUMENTS marks USHOPAL’s first venture into the domestic market, signifying our belief that China has produced brands capable of stepping onto the global stage.’ The management team 
at USHOPAL also stated, ‘When evaluating brands and founding teams, we consider factors such as the maturity of brand positioning, effectiveness of emotional communication, consistency and stability in product development, and most importantly, the unique artistic expression and brand personality. DOCUMENTS is one of the very few Chinese brands that can compete with global high-end brands in these aspects.
Zhaoran Meng, the founder of DOCUMENTS, stated, “DOCUMENTS has always aimed to awaken sensory resonance among urban residents and communicate the contemporary taste of Chinese people’s lifestyles through novel and profound olfactory experiences. Accepting investment from USHOPAL this time, we hope to leverage its professional expertise and leading position to strengthen our brand’s creative advantages in aesthetics. Additionally, we aim to gain more benefits in global channels, business operations, and supply chain management, working towards enhancing competitiveness and evolving into a more visionary international brand.
