Cohere Beauty, a premier full-service partner bringing prestige beauty and personal care brands to life through formula incubation and manufacturing, launched its inaugural advertising campaign alongside creative marketing agency Simon/Myers.
The advertising campaign, aimed at growing prestige beauty care brands, makes a striking impression with a powerfully evocative campaign rollout that brings Cohere Beauty’s unique custom development and manufacturing capabilities expertise to life and also highlights the CDMO’s concierge-level service.
“This new advertising campaign perfectly reflects the Cohere Beauty difference in helping emerging beauty brands reach their full potential in an ever-changing market,” says Christine Staples, CEO, Cohere Beauty. “Cohere Beauty operates at the scale of a major player with the personalized client service of a family-owned company dedicated to understanding each customer’s brand promise, delivering top-quality products, and reducing time to market.”
Cohere Beauty’s nationwide experience in innovation, formulation, manufacturing and regulatory positions it as an integral partner for beauty brands looking to expand their market footprint.
“This campaign is the rarest of coming-out parties — an emerging brand ready to illuminate the ever-evolving beauty industry with its brilliance,” said Lawson Soward, Group Creative Director, Simon/Myers. “We can’t wait to see Cohere Beauty take center stage.”
Cohere Beauty and Simon/Myers will bring the campaign to life through online, print and social media activations as well as paid Google search to reach current and emerging beauty brands across the skincare, haircare and fragrance categories.
The first installment of Cohere Beauty’s advertising campaign appeared in Global Cosmetic Industry’s April issue. It will be featured in beauty trade publications such as Women’s Wear Daily, Beauty Matter and Beauty Independentlater this year.
