Ayesha Curry, Founder and CEO of lifestyle brand Sweet July, announced the launch of her first-ever skincare line – Sweet July Skin. A natural extension of the Sweet July brand, Sweet July Skin is a celebration of Ayesha’s Jamaican roots, featuring clean, simple and effective products that offer a sensory experience to treat your skin to an island vacation.
Utilizing Ayesha’s culinary expertise, Sweet July Skin features formulated “recipes” that embrace the power of Caribbean ingredients, such as guava, papaya, and soursop. The new line of clean formulas combine the sensorially rich properties of these superfoods with hardworking actives to provide efficacy and proven results. The result is simple yet effective products that transform your daily skincare regimen into a private self care retreat.
“Throughout my life, I’ve learned a lot about skincare and the natural benefits derived from superfoods like papaya and guava from my mother and grandmother,” said Ayesha Curry. “In pairing those ingredients with proven actives, we’ve developed a skincare experience that is great for your skin but also truly enjoyable. I’m excited to share a little bit of my Jamaican culture with everyone through these products.”
Launching with the Pava Exfoliating Cleanser, Pava Toner, and Irie Power Face Oil, Sweet July Skin features a nutrient-rich blend of natural ingredients to reveal smoother, brighter and hydrated skin.
Products are mindfully clean and vegan, paraben and cruelty-free, and are compliant with Sephora, Ulta, Target, Credo and Allure’s clean standards.
