SharkNinja, Inc. (NYSE: SN), a global product design and technology company, continues to disrupt the beauty industry with the launch of Shark® SmoothStyle™, a heated comb straightener and smoother and Shark® SpeedStyle™, the market’s lightest leading digital hair dryer. Celebrity hairstylist Chris Appleton joins the Shark Beauty™ Collective as a Global Ambassador to build on Shark Beauty’s mission to democratize premium hair tools For All Hairkind™ (Photo: SharkNinja)
SharkNinja’s latest innovation joins the viral Shark FlexStyle® as part of the Shark Beauty™ Family of Styling Products, a portfolio of innovative hair tools designed to enhance natural beauty and unleash fearless energy, no matter the hair type or texture, to ensure everyone has access to salon quality hair at home. Shark Beauty™ is also introducing celebrity hairstylist Chris Appleton as its newest Global Ambassador. As part of the two-year deal, Appleton will work with the brand to help consumers celebrate their hair and build on its mission to democratize high-end hairstyling, bringing the celebrity hairstyling experience to the masses.
“We’re thrilled to build on the incredible momentum of Shark FlexStyle® and expand our presence in the beauty space with the launch of these two innovative products and the partnership announcement of Chris Appleton,” said Neil Shah, Chief Commercial Officer at SharkNinja. “Chris is the perfect partner to bring to life for our customers how Shark Beauty™ tools can help them look and feel like the best versions of themselves without stepping foot in a salon.”
Salon quality hair at home with Shark Beauty™ family of styling products
In line with the Shark FlexStyle®, the Shark® SmoothStyle™ and Shark® SpeedStyle™ were engineered For All Hairkind™ – for every hair texture and every hair type, from curly and coily, to wavy and straight, and everything in between.
The Shark® SmoothStyle™ Heated Comb Straightener + Smoother is designed to straighten and smooth hair with heated comb technology and without heat damage or frizz to achieve voluminous buttery soft straight hair with finished curved ends. With dual modes, Shark® SmoothStyle™ can be used on wet and dry hair, making it the perfect everyday tool – go from wet to dry on wash day or refresh bedhead, ponytail creases and more.
As the lightest leading digital hair dryer, Shark® SpeedStyle™ is designed to quickly take hair from wet, to dry, to styled with a glossy finish in minutes, without any heat damage. Consumers can choose between two configurations – each equipped with three IQ Speed Styling & Drying Suite™ accessories, including the RapidGloss™ Finisher which collects and smooths flyaways – based on their unique hair type and needs.